diff --git a/Powerful-User-Classification-for-the-Saudi-Consumer-Base.md b/Powerful-User-Classification-for-the-Saudi-Consumer-Base.md new file mode 100644 index 0000000..d066bf8 --- /dev/null +++ b/Powerful-User-Classification-for-the-Saudi-Consumer-Base.md @@ -0,0 +1,63 @@ +After working with three different international agencies that failed to deliver results, my company finally partnered with a local Riyadh-based marketing firm. The disparity in results was astonishing. + +Two quarters into operations, our revenue were dismal. It wasn't until I happened to a comprehensive study about our industry that I understood how ignorant I'd been to the competitive landscape around us. + +For a high-end retailer, we identified that image and temporary channels substantially outperformed traditional networks for interaction and purchases, leading to a intentional redistribution of resources that improved overall performance by over one hundred fifty percent. + +Recently, a regional brand contacted me after using over 120,000 SAR on foreign search optimization with disappointing outcomes. After implementing a customized Saudi-focused search optimization, they experienced first-page rankings for numerous important keywords within just 90 days. + +I suggest classifying competitors as: +* Main competitors (offering very similar offerings) +* Peripheral competitors (with limited similarity) +* Potential challengers (new companies with game-changing capabilities) + +Through comprehensive research for a store chain, we identified that material shared between night time substantially surpassed those shared during typical peak hours, achieving substantially higher engagement. + +Valuable segments contained: +* Technology choice patterns +* Software employment behaviors +* Platform interaction approaches +* Information accessing behaviors +* Digital purchasing advancement levels + +Their offerings cover: +* Strategic search optimization services +* Innovative website development services +* Performance-focused internet promotion campaigns +* Channel management +* Copywriting and development + +I dedicate at least a substantial amount of time each week examining our competitors': +* Online structure and UX +* Blog posts and posting schedule +* Online platforms presence +* Customer reviews and ratings +* Search approach and positions + +Essential techniques featured: +* Metropolitan-centered divisions beyond standard zones +* Area-specific focusing +* Metropolitan vs. provincial differences +* International resident locations +* Tourist locations vs. local communities + +For a premium company, we implemented a traditional classification methodology that identified several unique traditional categories within their audience. This technique increased their advertising performance by 178%. + +After considerable time of using universal population divisions, their enhanced locally-relevant division approach produced a 241% growth in campaign effectiveness and a 163% decrease in customer acquisition costs. + +Last year, I watched as three competitors invested heavily into growing their presence on a specific social media platform. Their efforts flopped as the medium turned out to be a poor [https://369internationalrecruitment.Com/home/employer/3sixty-saudi-arabia](https://369Internationalrecruitment.com/home/employer/3sixty-saudi-arabia/) fit for our industry. + +I presently utilize several applications that have significantly upgraded our competitive research: +* Search analysis platforms to monitor rivals' SEO strategies +* Brand monitoring software to follow competition's digital footprint +* Digital tracking platforms to observe changes to their digital properties +* Communication monitoring to get their campaigns + +When I established my retail business three years ago, I was sure that our distinctive products would sell themselves. I dismissed market research as unnecessary – a mistake that almost cost my entire venture. + +Begin by listing ALL your competition – not just the obvious ones. Throughout our research, we identified that our biggest competitor wasn't the established company we were monitoring, but a new company with an unique model. + +I use a basic spreadsheet to monitor our rivals' costs modifications on a regular basis. This has helped us to: +* Discover periodic price reductions +* Notice product bundling approaches +* Understand their value positioning \ No newline at end of file