|
|
|
|
@ -0,0 +1,63 @@
|
|
|
|
|
After working with three different international agencies that failed to deliver results, my company finally partnered with a local Riyadh-based marketing firm. The disparity in results was astonishing.
|
|
|
|
|
|
|
|
|
|
Two quarters into operations, our revenue were dismal. It wasn't until I happened to a comprehensive study about our industry that I understood how ignorant I'd been to the competitive landscape around us.
|
|
|
|
|
|
|
|
|
|
For a high-end retailer, we identified that image and temporary channels substantially outperformed traditional networks for interaction and purchases, leading to a intentional redistribution of resources that improved overall performance by over one hundred fifty percent.
|
|
|
|
|
|
|
|
|
|
Recently, a regional brand contacted me after using over 120,000 SAR on foreign search optimization with disappointing outcomes. After implementing a customized Saudi-focused search optimization, they experienced first-page rankings for numerous important keywords within just 90 days.
|
|
|
|
|
|
|
|
|
|
I suggest classifying competitors as:
|
|
|
|
|
* Main competitors (offering very similar offerings)
|
|
|
|
|
* Peripheral competitors (with limited similarity)
|
|
|
|
|
* Potential challengers (new companies with game-changing capabilities)
|
|
|
|
|
|
|
|
|
|
Through comprehensive research for a store chain, we identified that material shared between night time substantially surpassed those shared during typical peak hours, achieving substantially higher engagement.
|
|
|
|
|
|
|
|
|
|
Valuable segments contained:
|
|
|
|
|
* Technology choice patterns
|
|
|
|
|
* Software employment behaviors
|
|
|
|
|
* Platform interaction approaches
|
|
|
|
|
* Information accessing behaviors
|
|
|
|
|
* Digital purchasing advancement levels
|
|
|
|
|
|
|
|
|
|
Their offerings cover:
|
|
|
|
|
* Strategic search optimization services
|
|
|
|
|
* Innovative website development services
|
|
|
|
|
* Performance-focused internet promotion campaigns
|
|
|
|
|
* Channel management
|
|
|
|
|
* Copywriting and development
|
|
|
|
|
|
|
|
|
|
I dedicate at least a substantial amount of time each week examining our competitors':
|
|
|
|
|
* Online structure and UX
|
|
|
|
|
* Blog posts and posting schedule
|
|
|
|
|
* Online platforms presence
|
|
|
|
|
* Customer reviews and ratings
|
|
|
|
|
* Search approach and positions
|
|
|
|
|
|
|
|
|
|
Essential techniques featured:
|
|
|
|
|
* Metropolitan-centered divisions beyond standard zones
|
|
|
|
|
* Area-specific focusing
|
|
|
|
|
* Metropolitan vs. provincial differences
|
|
|
|
|
* International resident locations
|
|
|
|
|
* Tourist locations vs. local communities
|
|
|
|
|
|
|
|
|
|
For a premium company, we implemented a traditional classification methodology that identified several unique traditional categories within their audience. This technique increased their advertising performance by 178%.
|
|
|
|
|
|
|
|
|
|
After considerable time of using universal population divisions, their enhanced locally-relevant division approach produced a 241% growth in campaign effectiveness and a 163% decrease in customer acquisition costs.
|
|
|
|
|
|
|
|
|
|
Last year, I watched as three competitors invested heavily into growing their presence on a specific social media platform. Their efforts flopped as the medium turned out to be a poor [https://369internationalrecruitment.Com/home/employer/3sixty-saudi-arabia](https://369Internationalrecruitment.com/home/employer/3sixty-saudi-arabia/) fit for our industry.
|
|
|
|
|
|
|
|
|
|
I presently utilize several applications that have significantly upgraded our competitive research:
|
|
|
|
|
* Search analysis platforms to monitor rivals' SEO strategies
|
|
|
|
|
* Brand monitoring software to follow competition's digital footprint
|
|
|
|
|
* Digital tracking platforms to observe changes to their digital properties
|
|
|
|
|
* Communication monitoring to get their campaigns
|
|
|
|
|
|
|
|
|
|
When I established my retail business three years ago, I was sure that our distinctive products would sell themselves. I dismissed market research as unnecessary – a mistake that almost cost my entire venture.
|
|
|
|
|
|
|
|
|
|
Begin by listing ALL your competition – not just the obvious ones. Throughout our research, we identified that our biggest competitor wasn't the established company we were monitoring, but a new company with an unique model.
|
|
|
|
|
|
|
|
|
|
I use a basic spreadsheet to monitor our rivals' costs modifications on a regular basis. This has helped us to:
|
|
|
|
|
* Discover periodic price reductions
|
|
|
|
|
* Notice product bundling approaches
|
|
|
|
|
* Understand their value positioning
|
