After working with three different international agencies that failed to deliver results, my company finally partnered with a local Riyadh-based marketing firm. The disparity in results was astonishing.
Two quarters into operations, our revenue were dismal. It wasn't until I happened to a comprehensive study about our industry that I understood how ignorant I'd been to the competitive landscape around us.
For a high-end retailer, we identified that image and temporary channels substantially outperformed traditional networks for interaction and purchases, leading to a intentional redistribution of resources that improved overall performance by over one hundred fifty percent.
Recently, a regional brand contacted me after using over 120,000 SAR on foreign search optimization with disappointing outcomes. After implementing a customized Saudi-focused search optimization, they experienced first-page rankings for numerous important keywords within just 90 days.
I suggest classifying competitors as:
- Main competitors (offering very similar offerings)
- Peripheral competitors (with limited similarity)
- Potential challengers (new companies with game-changing capabilities)
Through comprehensive research for a store chain, we identified that material shared between night time substantially surpassed those shared during typical peak hours, achieving substantially higher engagement.
Valuable segments contained:
- Technology choice patterns
- Software employment behaviors
- Platform interaction approaches
- Information accessing behaviors
- Digital purchasing advancement levels
Their offerings cover:
- Strategic search optimization services
- Innovative website development services
- Performance-focused internet promotion campaigns
- Channel management
- Copywriting and development
I dedicate at least a substantial amount of time each week examining our competitors':
- Online structure and UX
- Blog posts and posting schedule
- Online platforms presence
- Customer reviews and ratings
- Search approach and positions
Essential techniques featured:
- Metropolitan-centered divisions beyond standard zones
- Area-specific focusing
- Metropolitan vs. provincial differences
- International resident locations
- Tourist locations vs. local communities
For a premium company, we implemented a traditional classification methodology that identified several unique traditional categories within their audience. This technique increased their advertising performance by 178%.
After considerable time of using universal population divisions, their enhanced locally-relevant division approach produced a 241% growth in campaign effectiveness and a 163% decrease in customer acquisition costs.
Last year, I watched as three competitors invested heavily into growing their presence on a specific social media platform. Their efforts flopped as the medium turned out to be a poor https://369internationalrecruitment.Com/home/employer/3sixty-saudi-arabia fit for our industry.
I presently utilize several applications that have significantly upgraded our competitive research:
- Search analysis platforms to monitor rivals' SEO strategies
- Brand monitoring software to follow competition's digital footprint
- Digital tracking platforms to observe changes to their digital properties
- Communication monitoring to get their campaigns
When I established my retail business three years ago, I was sure that our distinctive products would sell themselves. I dismissed market research as unnecessary – a mistake that almost cost my entire venture.
Begin by listing ALL your competition – not just the obvious ones. Throughout our research, we identified that our biggest competitor wasn't the established company we were monitoring, but a new company with an unique model.
I use a basic spreadsheet to monitor our rivals' costs modifications on a regular basis. This has helped us to:
- Discover periodic price reductions
- Notice product bundling approaches
- Understand their value positioning