I dedicate at least two hours each Monday examining our competitors':
- Digital architecture and user experience
- Blog posts and publishing frequency
- Social media activity
- Customer reviews and assessments
- Keyword approach and positions
For a luxury brand, we developed a Saudi-specific attribution approach that acknowledged the distinctive conversion route in the Kingdom. This approach revealed that their social media expenses were truly delivering two hundred eighty-six percent more results than formerly measured.
With detailed analysis for a meal service company, we identified that campaigns shown between night time significantly surpassed those presented during traditional peak hours, achieving one hundred sixty-three percent higher purchases.
Effective approaches:
- Incorporating regional transaction options like STC Pay
- Improving local details
- Highlighting local service presence
- Adding confidence builders customized for Saudi users
For a technology company, we identified that their international information was considerably higher quality than their local language material. After upgrading their local language standards, they experienced a one hundred twenty-nine percent growth in conversion rates from Arabic User experience design-speaking visitors.
Half a year into operations, our revenue were underwhelming. It wasn't until I happened to a comprehensive analysis about our niche that I discovered how oblivious I'd been to the business environment around us.
When I established my online business three years ago, I was sure that our unique products would be enough. I dismissed competitor analysis as a waste of time – a mistake that almost cost my entire venture.
Important methods included:
- City-specific classifications beyond basic regions
- District-based focusing
- Urban vs. rural differences
- Foreign population locations
- Tourist areas vs. local neighborhoods
For a investment customer, we developed a information campaign about household money management that included Shariah-compliant approaches. This content surpassed their previous typical money guidance by four hundred seventeen percent in response.
Assisting a healthcare provider, we changed their word-based wellness content into image-rich narratives with infographics. This technique enhanced their information engagement by over two hundred percent.
Initiate by listing ALL your competition – not just the obvious ones. In our analysis, we discovered that our most significant competitor wasn't the famous company we were tracking, but a new company with an innovative approach.
I recommend classifying competitors as:
- Primary competitors (offering very similar products/services)
- Indirect competitors (with limited similarity)
- Emerging threats (new businesses with disruptive potential)
For a premium company, we created a cultural segmentation methodology that identified five distinct value groups within their consumer base. This approach enhanced their advertising performance by over one hundred seventy percent.
After years of implementing standard demographic segments, their enhanced regionally-appropriate classification methodology generated a two hundred forty-one percent growth in advertising performance and a substantial drop in customer acquisition costs.
For a fashion brand, we conducted a comprehensive medium performance analysis that discovered their most effective channels were entirely distinct from their international trends. This discovery enabled a reallocation of budget that enhanced their overall ROI by 213%.
Not long ago, I observed as three rival companies poured resources into developing their presence on a certain social media platform. Their attempts failed spectacularly as the medium proved to be a bad match for our industry.
Key considerations:
- Longer decision periods in Saudi purchase journeys
- Collective input aspects in conversion actions
- Messaging as a significant but challenging-to-attribute effect platform
- Physical verification as the ultimate buying stage
I currently employ several resources that have dramatically improved our market intelligence:
- Keyword trackers to analyze rivals' keyword performance
- Social listening platforms to monitor competitors' social activity
- Site monitoring tools to track modifications to their websites
- Newsletter subscription to receive their promotional messages
Surprising findings:
- Snapchat exceeding Image networks for specific items
- Night marketing significantly exceeding afternoon efforts
- Dynamic content producing higher ROI than still imagery
- Mobile performance exceeding computer by substantial differences
I use a simple tracker to record our competition's costs modifications on a regular basis. This recently enabled us to:
- Identify periodic discount patterns
- Recognize package deal approaches
- Grasp their pricing psychology
Important modifications:
- Loyalty duration changes for Saudi customers
- Word-of-mouth impact weighting amplifications
- Occasional buying habits identification
- Status-driven purchases evaluation