Last quarter, a local business consulted me after using over 120,000 SAR on external ranking help with limited results. After implementing a tailored Saudi-focused SEO strategy, they saw top rankings for numerous important keywords within just 90 days.
After partnering with three distinct international agencies that couldn't generate results, my business finally partnered with a specialized digital marketing company Riyadh. The disparity in results was remarkable.
I use a simple document to monitor our competition's pricing adjustments weekly. This has helped us to:
- Discover seasonal price reductions
- Detect product bundling tactics
- Understand their value positioning
A few months ago, an online store was experiencing a dismal 0.8% conversion rate despite substantial visitors. After applying the strategies I'm about to reveal, their sales percentage improved to 3.7%, producing a three hundred sixty-two percent improvement in revenue.
Powerful techniques:
- Incorporating Saudi financial services like Mada
- Enhancing local details
- Highlighting Saudi assistance availability
- Incorporating confidence builders customized for Saudi consumers
Working with an gadget shop, we discovered that their typical purchase flow was generating avoidable problems for Saudi visitors. After implementing specialized improvements, their cart abandonment percentage reduced by 37%.
I now utilize several tools that have substantially upgraded our competitive research:
- Search analysis platforms to monitor rivals' keyword performance
- Brand monitoring platforms to track competition's digital footprint
- Site monitoring platforms to monitor modifications to their websites
- Communication monitoring to get their marketing communications
A few months ago, a retail client contacted me after investing over 500,000 SAR on web promotion with disappointing outcomes. After restructuring their methodology, we achieved a 743% improvement in return on investment.
Our analysis has revealed that Saudi users particularly value these credibility indicators:
- Physical presence information
- Saudi certification marks
- Clear refund procedures
- SAR custom website Design rates with complete delivery estimates
Essential modifications included:
- Adding preferred Saudi payment methods like STC Pay
- Reducing address entry for Saudi places
- Supplying Arabic translation throughout the purchase process
- Presenting delivery estimates customized to Saudi areas
For a clothing brand, we executed a thorough medium performance evaluation that uncovered their most effective channels were totally separate from their global norms. This discovery enabled a redistribution of spending that increased their complete ROI by over two hundred percent.
I recommend organizing competitors as:
- Main competitors (offering very similar products/services)
- Peripheral competitors (with some similarity)
- Potential threats (new businesses with innovative potential)
Begin by identifying ALL your rivals – not just the major ones. During our research, we identified that our largest threat wasn't the established company we were watching, but a new company with an unique strategy.
Important elements:
- Longer evaluation stages in Saudi purchase journeys
- Group decision factors in buying choices
- WhatsApp as a major but challenging-to-attribute influence channel
- Face-to-face validation as the ultimate conversion step
Important modifications:
- Relationship length modifications for Saudi clients
- Referral value significance amplifications
- Seasonal spending habits recognition
- Status-driven acquisitions evaluation
A fashion retailer achieved a substantial increase in smartphone sales after executing these optimizations:
- Reduced form fields
- Thumb-friendly navigation
- One-page transaction experience
- Reduced waiting periods
For a software business, we found that their international information was substantially stronger than their local language material. After upgrading their Arabic content quality, they experienced a significant growth in purchases from Arabic-speaking visitors.
For a luxury brand, we created a regionally-appropriate attribution framework that understood the distinctive conversion route in the Kingdom. This approach revealed that their platform spending were actually delivering two hundred eighty-six percent more value than earlier calculated.
For a investment customer, we produced a information campaign about generational wealth that incorporated Islamic financial principles. This information surpassed their earlier generic financial advice by four hundred seventeen percent in response.
Not long ago, I observed as three competitors invested heavily into growing their operations on a specific social media platform. Their efforts failed spectacularly as the platform turned out to be a bad match for our sector.
When I established my e-commerce business three years ago, I was convinced that our distinctive products would stand out naturally. I dismissed competitive research as superfluous – a mistake that nearly cost my entire venture.