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Last year, I witnessed as three competitors invested heavily into expanding their operations on a certain social media platform. Their efforts failed spectacularly as the platform appeared to be a poor fit for our market.
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Effective strategies included:
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* Curating merchandise aligned with Saudi tastes
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* Modifying merchandise details to showcase features valued by Saudi customers
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* Seasonal collections for religious occasions
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* Size adaptations for Saudi norms
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I presently utilize several applications that have significantly enhanced our competitor analysis:
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* Search analysis platforms to track rivals' keyword performance
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* Social listening platforms to monitor rivals' social activity
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* Website analysis platforms to observe changes to their digital properties
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* Newsletter subscription to get their marketing communications
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A few weeks ago, a travel company realized that their online presence was entirely absent from audio queries. After executing the strategies I'm about to reveal, they're now being found in forty-seven percent of applicable audio queries.
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For a merchant, we identified that their voice search appearance was restricted because they had developed mostly for non-Arabic questions. After adding customized native audio query optimization, their findability increased by over two hundred percent.
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As opposed to concentrating exclusively on getting the lowest price, evaluate the potential return that a superior website will deliver for your business. A properly developed site is an asset that will keep delivering value for years to come.
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Working with a healthcare provider, we restructured their information to include full inquiries that people would verbally request, such as "Where can I find a dermatologist in Riyadh?" This approach increased their voice search appearance by seventy-three percent.
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After considerable time of disappointing outcomes in the Kingdom, their optimized approach produced a three hundred twenty-four percent improvement in conversion rates and a substantial growth in average order value.
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I advise categorizing competitors as:
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* Direct competitors (offering nearly identical offerings)
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* Secondary competitors (with partial resemblance)
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* Emerging disruptors (new businesses with innovative models)
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Critical changes included:
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* Honest fulfillment projections for various areas of the Kingdom
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* Multiple delivery options including expedited delivery in urban centers
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* Comprehensive monitoring with Arabic notifications
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* Adjustable timing for [Goto.Now](https://goto.now/sXiVJ) deliveries
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Important divisions featured:
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* Individual vs. collective selection methods
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* Information gathering extents
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* Price sensitivity variations
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* Company allegiance inclinations
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* New concept acceptance speeds
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Begin by identifying ALL your competitors – not just the obvious ones. Throughout our research, we discovered that our largest threat wasn't the established brand we were watching, but a emerging startup with an novel strategy.
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I dedicate at least 120 minutes each regularly examining our competitors':
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* Online organization and user experience
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* Blog posts and publishing frequency
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* Social media engagement
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* Customer reviews and assessments
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* Search strategy and positions
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Important divisions included:
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* Hardware selection tendencies
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* Application utilization patterns
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* Network connection methods
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* Information accessing behaviors
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* Online shopping sophistication degrees
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Essential techniques included:
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* Metropolitan-centered segments beyond standard zones
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* District-based focusing
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* Urban vs. rural distinctions
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* Foreign population zones
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* Traveler locations vs. local neighborhoods
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For a premium company, we created a value division approach that discovered several unique traditional categories within their target market. This approach increased their advertising performance by 178%.
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Recently, my colleague Hessa received quotes spanning 22,000 to 58,000 SAR for virtually the same corporate website. The disparity? The higher quotes featured bespoke design components rather than template-based methods.
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After years of using standard demographic segments, their improved Saudi-specific classification strategy created a 241% improvement in campaign effectiveness and a substantial reduction in customer acquisition costs.
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Two quarters into business, our conversions were underwhelming. It wasn't until I accidentally a thorough analysis about our industry that I realized how ignorant I'd been to the competitive landscape around us.
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An acquaintance who runs a restaurant in Riyadh initially balked at the added 12,000 SAR for an booking system, but later told me it recovered its cost within 90 days by cutting staff time spent on phone reservations.
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I still think about the astonishment on my brother-in-law's face when he was handed a quote for seventy-five thousand SAR for his company website. "It's just a webpage!" he protested. Shortly after, he eventually with a cheap 3,000 SAR site that appeared unprofessional and couldn't convert a single lead.
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