For a financial services customer, we produced a information campaign about household money management that included halal investment concepts. This content exceeded their former standard investment tips by over four hundred percent in interaction.
Essential techniques included:
- City-specific segments beyond basic regions
- Area-specific concentration
- Metropolitan vs. provincial variations
- Foreign population zones
- Visitor locations vs. resident communities
Essential classifications to implement:
- Geographic regions within Saudi Arabia (behavior differs substantially between locations)
- Wealth levels tailored for the Saudi society
- Value alignment spectrum
- Digital sophistication stages
For a premium company, we found that Snapchat and Instagram substantially outperformed Meta for engagement and sales, resulting in a intentional shift of attention that enhanced overall performance by one hundred sixty-seven percent.
As someone who has created over 30 Arabic websites in the recent years, I can assure you that applying Western UX principles to Arabic interfaces simply doesn't work. The distinctive elements of Arabic text and Saudi user preferences require a completely different approach.
Through extensive testing for a store chain, we discovered that content published between evening hours substantially outperformed those published during typical optimal periods, producing one hundred forty-three percent better interaction.
For a software business, we discovered that their international information was considerably better than their native information. After improving their Arabic content quality, they saw a one hundred twenty-nine percent increase in conversion rates from Arabic-speaking users.
If you're building or redesigning a website for the Saudi market, I urge hiring professionals who truly understand the subtleties of Arabic user experience rather than simply translating Western designs.
For a public portal, we developed specialized analytics that discovered significant differences in engagement between local tongue and foreign language consumers. This understanding resulted in specific improvements that enhanced overall service performance by over seventy percent.
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Place the most critical content in the top-right area of the viewport
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Arrange page sections to advance from right to left and top to bottom
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Use stronger visual importance on the right side of equal compositions
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Confirm that indicating icons (such as arrows) point in the right direction for RTL interfaces
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Distinctly indicate which language should be used in each entry box
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Automatically change keyboard input based on field requirements
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Position input descriptions to the right side of their associated inputs
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Verify that error notifications appear in the same language as the required input
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Moved product photos to the left side, with product information and call-to-action buttons on the right side
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Changed the photo slider to progress from right to left
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Implemented a custom Arabic text style that kept readability at various sizes
For a banking customer, we implemented a specialized tracking methodology that featured Saudi-specific action patterns. This technique discovered formerly invisible sales possibilities that increased their sales by over one hundred twenty percent.
After extended periods of using generic demographic segments, their new regionally-appropriate segmentation strategy produced a two hundred forty-one percent growth in advertising performance and a one hundred sixty-three percent decrease in customer acquisition costs.
For a premium company, we created a traditional classification strategy that identified multiple special cultural segments within their audience. This strategy improved their promotion results by over one hundred seventy percent.
I still laugh when clients insist they're using the "latest" digital marketing strategies but haven't changed their methods since 2022. The digital landscape has evolved dramatically in just the past 12 months.
- Shifting call-to-action buttons to the right-hand portion of forms and pages
- Rethinking visual importance to flow from right to left
- Redesigning clickable components to follow the right-to-left reading pattern
The most profitable Saudi brands understand that people don't distinguish in terms of channels. My investment client saw a 76% increase in potential customers after we connected their formerly disconnected platforms.
Recently, I was consulting with a large e-commerce company that had invested over 200,000 SAR on a beautiful website that was failing miserably. The reason? They had just converted their English site without addressing the fundamental UX differences needed for Arabic users.
Key multilingual metrics to analyze:
- Language switching behaviors
- Success percentage disparities by tongue selection
- Drop-off points in language-specific routes
- search ranking services Jeddah behavior distinctions across languages