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A few days ago, a business owner lamented that his online presence was consuming thousands of riyals with little return. After analyzing his tactics, I identified numerous fundamental problems that are extremely typical among Saudi businesses.
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Last month, my friend's e-commerce store was barely surviving in search results despite offering exceptional products. After applying the strategies I'm about to share, his search visits increased by over one hundred fifty percent in just two months.
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Successful material characteristics:
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* Graphic superiority with Saudi environments
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* Short-form video content with Arabic audio
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* Genuine views that humanize the brand
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* Traditional occasions recognition
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Recently, a retail chain spent over 200,000 SAR in standard promotion with minimal returns. After moving just 30% of that budget to smartphone advertising, they experienced a three hundred twenty-eight percent increase in foot traffic.
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Start by mapping ALL your rivals – not just the well-known ones. Throughout our research, we identified that our biggest rival wasn't the well-known business we were watching, but a new business with an innovative approach.
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Today's network adoption in Saudi Arabia:
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* Image network: Leading for aspirational brands
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* Temporary network: Extremely popular with younger demographics
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* Twitter: Substantial for news and public discourse
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* TikTok: Rapidly growing especially with Gen Z audiences
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* Professional platform: Useful for corporate communication
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Working with a restaurant chain, we developed a approach where influencers naturally integrated products into their normal activities rather than generating clear promotions. This strategy produced interaction levels significantly greater than traditional promotional content.
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A beauty brand shifted from multiple single engagements to sustained associations with a smaller number of influencers, resulting in a substantial increase in conversion rates and a 43% drop in acquisition costs.
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I spend at least two hours each Monday reviewing our competitors':
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* Online structure and navigation
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* Blog posts and content calendar
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* Online platforms presence
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* Customer reviews and evaluations
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* Keyword strategy and positions
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Recently, a skincare retailer allocated 300,000 SAR in conventional marketing with disappointing outcomes. After shifting just 25% of that spending to social collaborations, they achieved a 712% growth in sales.
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Essential delivery findings:
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* Reduced interaction during worship moments
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* Increased participation on Fridays and Saturdays
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* Seasonal variations during religious occasions
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* Post-evening prayer increases in engagement
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Through extensive testing for a shopping business, we found that posts released between night time dramatically outperformed those released during typical optimal periods, achieving one hundred forty-three percent greater engagement.
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When I started my online business three years ago, I was sure that our special products would sell themselves. I overlooked competitor analysis as a waste of time – a choice that almost cost my entire company.
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After years of disappointing engagement with their potential customers, their revamped platform approach produced a three hundred twenty-eight percent increase in engagement and a substantial rise in online visitors.
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I suggest categorizing competitors as:
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* Main competitors (offering very similar products/services)
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* Peripheral competitors (with some resemblance)
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* New challengers (new companies with game-changing models)
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I now employ several resources that have dramatically upgraded our competitor analysis:
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* [ThreeSixty SEO specialists](http://www.GZ-Jj.com/comment/html/?591019.html) tools to monitor competitors' keyword performance
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* Social listening software to monitor competitors' social activity
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* Site monitoring tools to monitor changes to their digital properties
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* Newsletter subscription to get their promotional messages
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I use a straightforward spreadsheet to monitor our rivals' costs changes every week. This recently allowed us to:
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* Spot cyclical promotion cycles
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* Detect package deal tactics
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* Understand their pricing psychology
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For a luxury brand, we identified that Snapchat and Instagram significantly exceeded Facebook for connection and conversion, creating a strategic shift of resources that increased total results by one hundred sixty-seven percent.
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Last year, I watched as three similar businesses poured resources into growing their presence on a certain social media platform. Their attempts were unsuccessful as the channel turned [find out more](https://amcoa.org/forums/users/damianlytle9399/edit/?updated=true/users/damianlytle9399/) to be a bad match for our sector.
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