|
|
|
|
@ -0,0 +1,54 @@
|
|
|
|
|
Begin by mapping ALL your rivals – not just the major ones. Throughout our investigation, we found that our biggest threat wasn't the famous [Business Rival Assessment](https://Dronetrainingus.com/forums/users/mariloulemessuri/) we were tracking, but a emerging company with an novel model.
|
|
|
|
|
|
|
|
|
|
A few days ago, a company director complained that his online presence was costing thousands of riyals with little performance. After reviewing his tactics, I found multiple critical errors that are remarkably frequent among Saudi businesses.
|
|
|
|
|
|
|
|
|
|
Essential modifications included:
|
|
|
|
|
* Clear delivery estimates for various areas of the Kingdom
|
|
|
|
|
* Various shipping choices including same-day fulfillment in urban centers
|
|
|
|
|
* Comprehensive monitoring with native updates
|
|
|
|
|
* Changeable arrangements for arrivals
|
|
|
|
|
|
|
|
|
|
For a financial services company, we produced a material collection about household money management that incorporated halal investment concepts. This information outperformed their previous typical investment tips by 417% in response.
|
|
|
|
|
|
|
|
|
|
For a technology company, we discovered that their foreign language material was significantly stronger than their Arabic content. After improving their native information excellence, they experienced a one hundred twenty-nine percent growth in sales from Arabic-speaking readers.
|
|
|
|
|
|
|
|
|
|
A few months ago, a retail chain allocated over 200,000 SAR in traditional marketing with disappointing results. After transitioning just 30% of that investment to smartphone advertising, they saw a three hundred twenty-eight percent improvement in foot traffic.
|
|
|
|
|
|
|
|
|
|
With extensive testing for a store chain, we discovered that messages delivered between night time significantly exceeded those sent during traditional working periods, producing substantially better readership.
|
|
|
|
|
|
|
|
|
|
I spend at least a substantial amount of time each Monday examining our competitors':
|
|
|
|
|
* Digital structure and user experience
|
|
|
|
|
* Content strategy and posting schedule
|
|
|
|
|
* Online platforms activity
|
|
|
|
|
* Customer reviews and evaluations
|
|
|
|
|
* Keyword strategy and rankings
|
|
|
|
|
|
|
|
|
|
Working with a medical center, we transformed their word-based medical information into visual storytelling with visual elements. This strategy increased their material readership by over two hundred percent.
|
|
|
|
|
|
|
|
|
|
Powerful techniques included:
|
|
|
|
|
* Featuring products appropriate to Saudi tastes
|
|
|
|
|
* Adjusting product descriptions to emphasize features important to Saudi customers
|
|
|
|
|
* Special assortments for Ramadan
|
|
|
|
|
* Size adaptations for Saudi expectations
|
|
|
|
|
|
|
|
|
|
I suggest categorizing competitors as:
|
|
|
|
|
* Primary competitors (offering equivalent solutions)
|
|
|
|
|
* Peripheral competitors (with limited similarity)
|
|
|
|
|
* New disruptors (new entrants with innovative capabilities)
|
|
|
|
|
|
|
|
|
|
When I started my online business three years ago, I was convinced that our unique products would stand out naturally. I ignored competitive research as superfluous – a choice that almost cost my entire company.
|
|
|
|
|
|
|
|
|
|
I currently utilize several applications that have dramatically enhanced our market intelligence:
|
|
|
|
|
* SEO tools to analyze rivals' SEO strategies
|
|
|
|
|
* Brand monitoring platforms to follow competition's online presence
|
|
|
|
|
* Site monitoring solutions to track updates to their online presence
|
|
|
|
|
* Email capture to receive their promotional messages
|
|
|
|
|
|
|
|
|
|
Recently, I watched as three competitors spent significantly into expanding their operations on a specific social media platform. Their attempts flopped as the medium proved to be a mismatch for our sector.
|
|
|
|
|
|
|
|
|
|
Two quarters into business, our revenue were disappointing. It wasn't until I happened to a comprehensive study about our market sector that I understood how ignorant I'd been to the competitive landscape around us.
|
|
|
|
|
|
|
|
|
|
I use a straightforward document to track our competition's costs adjustments weekly. This recently helped us to:
|
|
|
|
|
* Spot periodic promotion cycles
|
|
|
|
|
* Recognize special offer strategies
|
|
|
|
|
* Understand their value positioning
|
