Effective strategies included:
- Selecting items aligned with Saudi expectations
- Adapting merchandise details to highlight aspects important to Saudi shoppers
- Seasonal collections for religious occasions
- Dimension modifications for local norms
Important components included:
- Reversed designs for right-to-left scanning
- Tongue-appropriate typography
- Culturally relevant visuals for each linguistic approach
- Consistent identity presentation across dual versions
After hiring three separate international agencies that couldn't provide results, my business finally engaged a specialized digital marketing company Riyadh. The disparity in performance was astonishing.
Recently, a business owner inquired why his content weren't generating any leads. After analyzing his content approach, I discovered he was making the same blunders I see countless Saudi businesses commit.
Last quarter, a retail chain allocated over 200,000 SAR in traditional marketing with disappointing outcomes. After transitioning just 30% of that spending to mobile marketing, they saw a three hundred twenty-eight percent growth in customer arrivals.
For a investment client, we created a website that carefully balanced international standards with culturally appropriate design elements. This technique improved their visitor trust by ninety-seven percent and conversions by over seventy percent.
Critical changes included:
- Clear delivery estimates for different regions of the Kingdom
- Multiple delivery options including same-day fulfillment in urban centers
- Complete visibility with Arabic notifications
- Flexible rescheduling for arrivals
These included:
- Visible presentation of physical presence information
- Featuring of local financial services like STC Pay
- Comprehensive return policies with regional specifics
- Local assistance access
I suggest categorizing competitors as:
- Direct competitors (offering equivalent products/services)
- Peripheral competitors (with limited resemblance)
- Emerging disruptors (new companies with disruptive potential)
For a premium shopping client, we developed a advanced Arabic-English system that seamlessly adapted layout, controls, and information presentation based on the active language. This strategy improved their visitor interaction by 143%.
Last year, I watched as three rival companies invested heavily into developing their presence on a particular social media platform. Their efforts failed spectacularly as the medium turned out to be a bad match for our industry.
After extended periods of disappointing performance in the Kingdom, their enhanced strategy created a 324% growth in sales percentages and a one hundred eighty-seven percent rise in average order value.
I spend at least two hours each week reviewing our competitors':
- Online organization and navigation
- Content strategy and posting schedule
- Social media activity
- Client testimonials and evaluations
- Search strategy and positions
Six months into operations, our sales were disappointing. It wasn't until I happened to a comprehensive report about our market sector that I understood how oblivious I'd been to the business environment around us.
Begin by listing ALL your competitors – not just the well-known ones. Throughout our research, we identified that our biggest threat wasn't the established business we were watching, but a emerging startup with an innovative approach.
I use a straightforward spreadsheet to track our competition's rates modifications every week. This recently allowed us to:
- Discover cyclical promotion cycles
- Detect product bundling tactics
- Comprehend their pricing psychology
I currently use several tools that have substantially improved our Competitive Landscape Analysis research:
- SEO tools to analyze competitors' SEO strategies
- Mention tracking platforms to track competitors' social activity
- Website analysis solutions to observe modifications to their digital properties
- Communication monitoring to obtain their campaigns